Craftsman Logos

When it comes to looking for a new mattress there is one brand that most people recognise not only from its name but the logo it’s been synonymous with for many years, and that brand is Silentnight. Based in Barnoldswick, Lancashire, Silentnight is the UK’s largest manufacturer of beds for the home the company was originally formed by Tom and Joan Clarke, under the name Clarke’s Mattresses Limited in 1946 in the North Yorkshire town of Skipton. In 1949 the company moved to a larger site this time to Barnoldswick where they are now due to a large increase in demand, then in 1951 the company changed its name to Silentnight and were producing more than 4,000 divan beds a month.

Silentnight are also famous for their Hippo and Duck characters which feature on their logo, these characters were first created to show the company’s unique “No Roll Together” properties of a Silentnight bed. However these two characters now seem to have an identity of their own and are used in most of the company’s marketing and effectively in their children’s adverts.

The company’s brand recognition and popularity is show in their figures, in their first 60 years they manufactured 40 million beds, they also make approximately 1,800 beds a day and a Silentnight bed is sold every 90 seconds.

Silentnight

Iconic brand Henleys was establishment in 1996, since then the brand has become a major player in the global fashion arena by creating inspirational and exciting fashion collections season after season. Henleys is one the leading British fashion brands of today forging ahead and creating collection that demonstrate the perfect combination of individualism and innovation offering fast, accessible fashion.

Henleys Logo

Their design collections are designed to offer the ultimate fashion choice, with something for everyone no matter what your style, their renowned collections include Project Deluxe which showcases a selection of clothing which features intricate detailing and minimal branding for a subtle look and also a Premium selection of clothing too which focuses on the use of visuals and graphics for those who want to be seen.

Advert

Henleys are always updating their designs and one f their collections for the man with style is Silver Lions, which brings a great colour pallet teemed with their flying lion logo for a truly effortless style. They also offer a sports collection – Luxury Sporting Goods which showcases as the name suggest luxury sporting goods like hoodies, track pants, leggings and shoes which goes back to Henleys old school collegic roots, with a luxurious quality and vintage feel.

Henleys clothing

An Italian company with American influences, Franklin & Marshall offers a cool relaxed vintage American Collage style.

Franklin & Marshall

The company was founded in 1999 by Giuseppe Albarelli and Andrea Pensiero, both come from commercially orientated backgrounds, Giuseppe studied economics and management and he also sold bags that he produced from the same material as the sails made in his family business. Andrea gained experience working as a designer for Fiorucci, Classic Nouveau and Wrangler as well as being an owner of a couple of small shops in Verona that sold vintage clothes and accessories.

The creation of a label that brought college style to Italy was by accident after a chance meeting and discovery of a common passion between the two for North American culture after exploring a second hand market in London. Here they came across an old 1970’s sweatshirt originating from the Franklin and Marshall College in Pennsylvania.

Choosing the brand name was particularly significant because Franklin & Marshall is the name of one of the oldest established colleges in the US which was founded in Pennsylvania in 1787. The pair decided that right from the start they were going to re launch American college style and become a cult name for those who look for icons and are inspired by the same values of liberty, respect for your fellow man and care of the environment around you. All of which is put into the clothing which includes t-shirts, polo shirts, hoodies and more.

Franklin & Marshall

A brand that is renowned for its edgy design, contemporary garments and diverse range of denim, fashion label Miss Sixty is dedicated to the young yet sophisticated women who exude style. Many of their collections feature punky designs with real individualism, which is probably why they are one of the most popular brands on the high street for women’s designer fashion.

Miss Sixty Logo

Established in 1991, Miss Sixty filled a void in clothing at that time with denims exclusively made for women, from this the brand grew rapidly and established itself as an International reference brand. Miss Sixty progressed in leaps and bounds, not only been known for their ranges of uniquely original denims, but also their feminine, seductive, contemporary and iconic clothing designs. The brand has also now been completed through lines of shoes, accessories,sunglasses, jewels, fragrances and also recently by a mobile phone and a household linen collection.

Miss Sixty Jeans

Part of the international company Sixty, Miss Sixty is based in Italy with the company having 20 years experience in the fashion industry in what is agued the fashion capital of the world which means a great deal of style and experience has been brought together with the brand.

Miss Sixty Tops

Miss Sixty takes on everyday designs, by making them their own with their distinctive style, looking at fashion but not always following it. Their same enthusiasm for design is also matched in their advertisements which also stand out from the crowd with catchy colours, graphics and designs which reinforce the brands image.

Miss Sixty

Miss Sixty

Adlogo are an online t shirt printing company which offer many other printing options from Hoodies to jackets.

Many different types of print can be used from DTG to Screen printing. Embroidery is often used with club t shirts as there is often a higher cost involved.
Adlogo has a great website which offers a friendly service with great looks. You can browse their entire catalogue online which is great if you’re not 100% sure on what you’re looking for.

They even offer a 48hr express printing service for colour printing, they can even rush your job through in 12 hours if you’re in a real hurry

British clothing brand Bench was founded in Manchester in 1989 as a t-shirt brand that found inspiration with BMX biking and skateboarding popular during that time, since then the brand has expanded into other clothing garments with designer menswear and in 1998 to women’s wear.

Bench logo

Their most popular products are still their t-shirts however they have expanded into jeans, jackets, hooded tops, hats, watches and jewellery, a common feature on Bench clothing is the incorporation of the brand name on their designs with many t-shirts, jackets and hoodies featuring ‘Bench.’ across the chest or across the collar.

Bench bags

Adding more to their profile Bench became the official shirt sponsors of Morecambe Football Club in 2009 their logo is seen on the 09/10 season kit for the club’s final year at Christie Park commemorative home and away shirts.

Bench t-shirts

The company since its inception has also expanded with their stores in the UK including Bluewater, Liverpool One, Trafford Centre, Meadowhall, Metro Centre, Brighton and Leicester and opened recently their 13th store in Leeds. As well as a number of outlet centres in the UK, they also have the outlet centres in Berlin, Hamburg, Toronto and Vancouver internationally. They are also a popular online brand with many online outlets stocking their clothes as well as their own successfully online store.

Bench Jeans

For their SS10 collection Bench created an inspiring new range which was built on separate stories for the season but still delivered on their heritage products with quirky graphics, extreme silhouettes and an increased style injection. This season Bench have also launched a line of kids wear for boys and girls aged 2-16 which is inspired by the adult ranges, basically mini replicas of the functional urban street wear.

Bench ladies

G-Star Raw Denim is a unique, cutting edge clothing brand that continually pushes the boundaries in the design world. Formed in 1989 the rough, rudimentary and raw characteristics of this brand have seen G-Star sit at the forefront of distinct style in the fashion world.

G-Star Raw Logo

Their philosophy of “just the product” has always been at the forefront of their marketing approach and the development of their innovative design products like Raw Denim has meant that they have had a major influence on the Denim market since the range was launched in 1996. G-Star has aimed to appeal to all styles, ages, new trends while keeping the clothing as accessible as possible, with clothing ranges including t-shirts, hoodies, jackets and more.

G-Star Raw t-shirts

G-Star Raw Denim ladies jeans

As well as being a leader in the fashion world G-Star Raw is also forging ahead with its Corporate and Social Responsibility to ensure all G-Star products are of high quality, fashionable and well crafted but also the clothing is manufactured in an environmentally and socially responsible way. They focus on 3 areas creating and managing a responsible supply chain, developing sustainable products and minimising their impact on the environment. As well as this G-Star Raw also launched their own foundation the GSRD Foundation, where they engage with the wider community in the countries where their product production takes place.

G-Star Raw Denim advertisement for menswear

For G-Star Raw’s recent SS10 campaign they had actress Liv Tyler headline their advertisements for the women’s wear clothing a proving to be a great way to gain interest as celebrity advertisements seem to get more press and interest. The campaign posters feature a number of black and white simple images again using their tried and tested philosophy of “just the product”.

In a previous post about the importance of company recognition I mentioned staff uniform and how featuring your company logo or branding on the clothes your staff wear is an effective form of advertising. I thought as we are starting to head into spring to look at company branding on business clothing again, with the start of some warmer weather now is a good time to look into t shirt printing for summer clothing for your staff.

You need to keep in mind what the person wearing your company branded clothing will be doing on a daily basis as part of their job role, some items may not be suitable but liaising with health and safety should stop you breaching any rules. Speaking to staff may also help you out, clothing some people might find comfortable for them may not be for others so get an idea of what sort of clothing your staff want for the summer months.

Online retailers such as Splash Logo offer a huge range of work wear in a range of different sizes, styles and colour so you can easily cover everyone in your company.

Popular designer clothing brand Diesel is a UK high street favourite easily recognisable from its striking logo and popular advertisements. The company which was founded in 1978 by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, as a small denim label. After Renzo’s complete acquisition of the company in 1985 and his hiring of current head designer and Creative Director Wilbert Das in 1988 he set out to forge the company as it is today.

Diesel logo

In 1996 Diesel opened its flagship store on New York’s Lexington Avenue, today the company has 300 are Diesel-branded stores as well as 2,200 employees in 18 subsidiaries across Europe, Asia and the Americas. Although the company’s main focus is its range of denim wear they have also launched other collections, Diesel Black Gold, a new collection launched in 2007 in the casual-luxury segment, Diesel Kid, Diesel Denim Gallery which offers limited edition denim sold in innovative art-gallery-like spaces, collections of footwear, intimate (underwear), and bags. Diesel’s licensed collections are eyewear (made with Safilo), jewellery and watches (Fossil), and fragrances (L’Oreal). This offers greater brand saturation on the market making the name easily recognisable, as well as the ranges above Diesel also keep offering up new innovations including a mini-collection for Adidas called Adidas Originals Denim by Diesel.

Diesel underwear

Diesel have also forged ahead and driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest as well as an innovative approach to marketing which includes being the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows. Diesel also announced in 2008 a marketing partnership with Sony Computer Entertainment Europe, to sell their designs in Sony’s virtual world, Playstation Home.

Diesel clothing logo's

For spring/summer 2010 Diesels advertisement campaign is all about creating an impact with their strap line “Sex sells…unfortunately we sell jeans!” With advertisement billboards, shop fronts and magazine pages with images of sexy men and women wearing Diesels denim provocatively, pushing the boundaries of fashion with their eclectic collections and raw styling making them one of the popular brands of today.

Diesel advertisement SS/2010

The logo of your company is the most common way many customers will recognize you. Whether you choose a logo with color, movement, or a reflection of your company’s mission, the look of your logo is essential to the success of your business. Even the 82nd Annual Academy Awards began honoring logos as “Logorama” won the “Best Short Animation Film.” This 16-minute short film highlights corporate logos that Americans easily recognize, and it received the highest praise of an Academy Award. Taking the time to set your logo apart may not win you an Oscar, but it will burn an image inside the minds of your customers so they’re more likely to think of you than your competition.

Adidas

The Adidas logo design is famous for the three parallel stripes on the design. The stripes come together to form the shape of a mountain, and it symbolizes the challenges that Adidas had to withstand through the years and celebrates the future and the process the company’s made. This trademark symbol is everywhere and customers around the globe can identify the company Adidas based only on the logo.

Salesforce.com

Salesforce.com specialist in cloud computing and CRM (see link for logo). Tapping into the popularity of cloud computing, the Salesforce.com team catches attention with its logo in a cloud. Cloud computing allows authorized users to access an online database to update files, make notes, and get some work done. As soon as the information is in the system, it’s updated and available to everyone else with access. The Salesforce.com team pushes customer relationship management software that uses cloud computing, making this logo both eye-catching and functional to explain the role of the company.

Wal-mart

The low price leader is popularly known mostly for discounted prices and one stop shopping, but its web presence is unbeatable. The simple logo of blue text makes a bold statement, because of the shape and design of the letters. One glance at the logo and customers instantly begin to make a grocery list or they hit the website to find the latest deals. Wal-mart pairs its in-store reputation with frequent use of a logo to create a feeling in customers that encourages them to save money by shopping at Wal-mart.

Branding to Customers

Customers will identify your logo in places other than your neighborhood store. Social networking websites like Facebook and Twitter are great places to market your logo, and it’s a great way to reach out to your customers. The more your customers see your logo and the more you can share about your company, the more likely you are to turn potential customers into long-term clients.