Craftsman Logos

Popular designer clothing brand Diesel is a UK high street favourite easily recognisable from its striking logo and popular advertisements. The company which was founded in 1978 by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, as a small denim label. After Renzo’s complete acquisition of the company in 1985 and his hiring of current head designer and Creative Director Wilbert Das in 1988 he set out to forge the company as it is today.

Diesel logo

In 1996 Diesel opened its flagship store on New York’s Lexington Avenue, today the company has 300 are Diesel-branded stores as well as 2,200 employees in 18 subsidiaries across Europe, Asia and the Americas. Although the company’s main focus is its range of denim wear they have also launched other collections, Diesel Black Gold, a new collection launched in 2007 in the casual-luxury segment, Diesel Kid, Diesel Denim Gallery which offers limited edition denim sold in innovative art-gallery-like spaces, collections of footwear, intimate (underwear), and bags. Diesel’s licensed collections are eyewear (made with Safilo), jewellery and watches (Fossil), and fragrances (L’Oreal). This offers greater brand saturation on the market making the name easily recognisable, as well as the ranges above Diesel also keep offering up new innovations including a mini-collection for Adidas called Adidas Originals Denim by Diesel.

Diesel underwear

Diesel have also forged ahead and driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest as well as an innovative approach to marketing which includes being the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows. Diesel also announced in 2008 a marketing partnership with Sony Computer Entertainment Europe, to sell their designs in Sony’s virtual world, Playstation Home.

Diesel clothing logo's

For spring/summer 2010 Diesels advertisement campaign is all about creating an impact with their strap line “Sex sells…unfortunately we sell jeans!” With advertisement billboards, shop fronts and magazine pages with images of sexy men and women wearing Diesels denim provocatively, pushing the boundaries of fashion with their eclectic collections and raw styling making them one of the popular brands of today.

Diesel advertisement SS/2010

The logo of your company is the most common way many customers will recognize you. Whether you choose a logo with color, movement, or a reflection of your company’s mission, the look of your logo is essential to the success of your business. Even the 82nd Annual Academy Awards began honoring logos as “Logorama” won the “Best Short Animation Film.” This 16-minute short film highlights corporate logos that Americans easily recognize, and it received the highest praise of an Academy Award. Taking the time to set your logo apart may not win you an Oscar, but it will burn an image inside the minds of your customers so they’re more likely to think of you than your competition.

Adidas

The Adidas logo design is famous for the three parallel stripes on the design. The stripes come together to form the shape of a mountain, and it symbolizes the challenges that Adidas had to withstand through the years and celebrates the future and the process the company’s made. This trademark symbol is everywhere and customers around the globe can identify the company Adidas based only on the logo.

Salesforce.com

Salesforce.com specialist in cloud computing and CRM (see link for logo). Tapping into the popularity of cloud computing, the Salesforce.com team catches attention with its logo in a cloud. Cloud computing allows authorized users to access an online database to update files, make notes, and get some work done. As soon as the information is in the system, it’s updated and available to everyone else with access. The Salesforce.com team pushes customer relationship management software that uses cloud computing, making this logo both eye-catching and functional to explain the role of the company.

Wal-mart

The low price leader is popularly known mostly for discounted prices and one stop shopping, but its web presence is unbeatable. The simple logo of blue text makes a bold statement, because of the shape and design of the letters. One glance at the logo and customers instantly begin to make a grocery list or they hit the website to find the latest deals. Wal-mart pairs its in-store reputation with frequent use of a logo to create a feeling in customers that encourages them to save money by shopping at Wal-mart.

Branding to Customers

Customers will identify your logo in places other than your neighborhood store. Social networking websites like Facebook and Twitter are great places to market your logo, and it’s a great way to reach out to your customers. The more your customers see your logo and the more you can share about your company, the more likely you are to turn potential customers into long-term clients.

British fashion brand Firetrap was founded in 1991, best known for their denim for both male and female Firetrap has developed over the years with their fashion ethos of ‘Future Classics’ and created a collection of contemporary campaigns and partnerships with the likes of i-D, Stag and Dagger Bestival and Ziad Ghanem at London fashion week. They also celebrate their British roots with collections designed in London and taking inspiration from the sights, sounds and flavours of London life, especially nightlife with a sinister attitude that reflects London’s urban, edgy, sexy and submissive youth culture.

Firetrap logo

Looking at branding on Firetraps designs you can see that their logo and name takes centre stage on many items from polo shirts to shirts and t-shirts, as well as keeping the branding prominent on their accessories like beanie hats, scarves and belts as well as their range of trainers. Like their brand ethos their branding fits with prominent in your face edgy designs for both men and women.

Firetrap logo on men's clothing

Firetrap are constantly evolving, opening shops in major towns has increased their brand and customer profile as well as celebrity endorsement in photo shoots and magazine spreads such as JLS keep them in people’s minds.

Firetrap logo on various accessories