Henleys

April 29th, 2010 Posted in Advertisement, Brand recognition | No Comments »

Iconic brand Henleys was establishment in 1996, since then the brand has become a major player in the global fashion arena by creating inspirational and exciting fashion collections season after season. Henleys is one the leading British fashion brands of today forging ahead and creating collection that demonstrate the perfect combination of individualism and innovation offering fast, accessible fashion.

Henleys Logo

Henleys Logo

Their design collections are designed to offer the ultimate fashion choice, with something for everyone no matter what your style, their renowned collections include Project Deluxe which showcases a selection of clothing which features intricate detailing and minimal branding for a subtle look and also a Premium selection of clothing too which focuses on the use of visuals and graphics for those who want to be seen.

Advert

Advert

Henleys are always updating their designs and one f their collections for the man with style is Silver Lions, which brings a great colour pallet teemed with their flying lion logo for a truly effortless style. They also offer a sports collection – Luxury Sporting Goods which showcases as the name suggest luxury sporting goods like hoodies, track pants, leggings and shoes which goes back to Henleys old school collegic roots, with a luxurious quality and vintage feel.

Henleys clothing

Henleys clothing

American dream

April 24th, 2010 Posted in Brand recognition | No Comments »

An Italian company with American influences, Franklin & Marshall offers a cool relaxed vintage American Collage style.

Franklin & Marshall

Franklin & Marshall

The company was founded in 1999 by Giuseppe Albarelli and Andrea Pensiero, both come from commercially orientated backgrounds, Giuseppe studied economics and management and he also sold bags that he produced from the same material as the sails made in his family business. Andrea gained experience working as a designer for Fiorucci, Classic Nouveau and Wrangler as well as being an owner of a couple of small shops in Verona that sold vintage clothes and accessories.

The creation of a label that brought college style to Italy was by accident after a chance meeting and discovery of a common passion between the two for North American culture after exploring a second hand market in London. Here they came across an old 1970’s sweatshirt originating from the Franklin and Marshall College in Pennsylvania.

Choosing the brand name was particularly significant because Franklin & Marshall is the name of one of the oldest established colleges in the US which was founded in Pennsylvania in 1787. The pair decided that right from the start they were going to re launch American college style and become a cult name for those who look for icons and are inspired by the same values of liberty, respect for your fellow man and care of the environment around you. All of which is put into the clothing which includes t-shirts, polo shirts, hoodies and more.

Franklin & Marshall

Franklin & Marshall

Sexy hip clothing brand – Miss Sixty

April 19th, 2010 Posted in Brand recognition | No Comments »

A brand that is renowned for its edgy design, contemporary garments and diverse range of denim, fashion label Miss Sixty is dedicated to the young yet sophisticated women who exude style. Many of their collections feature punky designs with real individualism, which is probably why they are one of the most popular brands on the high street for women’s designer fashion.

Miss Sixty Logo

Miss Sixty Logo

Established in 1991, Miss Sixty filled a void in clothing at that time with denims exclusively made for women, from this the brand grew rapidly and established itself as an International reference brand. Miss Sixty progressed in leaps and bounds, not only been known for their ranges of uniquely original denims, but also their feminine, seductive, contemporary and iconic clothing designs. The brand has also now been completed through lines of shoes, accessories,sunglasses, jewels, fragrances and also recently by a mobile phone and a household linen collection.

Miss Sixty Jeans

Miss Sixty Jeans

Part of the international company Sixty, Miss Sixty is based in Italy with the company having 20 years experience in the fashion industry in what is agued the fashion capital of the world which means a great deal of style and experience has been brought together with the brand.

Miss Sixty Tops

Miss Sixty Tops

Miss Sixty takes on everyday designs, by making them their own with their distinctive style, looking at fashion but not always following it. Their same enthusiasm for design is also matched in their advertisements which also stand out from the crowd with catchy colours, graphics and designs which reinforce the brands image.

Miss Sixty

Miss Sixty

Miss Sixty

Miss Sixty

Adlogo T Shirt Printing

April 16th, 2010 Posted in Brand recognition | No Comments »

Adlogo are an online t shirt printing company which offer many other printing options from Hoodies to jackets.

Many different types of print can be used from DTG to Screen printing. Embroidery is often used with club t shirts as there is often a higher cost involved.
Adlogo has a great website which offers a friendly service with great looks. You can browse their entire catalogue online which is great if you’re not 100% sure on what you’re looking for.

They even offer a 48hr express printing service for colour printing, they can even rush your job through in 12 hours if you’re in a real hurry

Worldwide appeal of UK brand

April 14th, 2010 Posted in Brand recognition | No Comments »

British clothing brand Bench was founded in Manchester in 1989 as a t-shirt brand that found inspiration with BMX biking and skateboarding popular during that time, since then the brand has expanded into other clothing garments with designer menswear and in 1998 to women’s wear.

Bench logo

Bench logo

Their most popular products are still their t-shirts however they have expanded into jeans, jackets, hooded tops, hats, watches and jewellery, a common feature on Bench clothing is the incorporation of the brand name on their designs with many t-shirts, jackets and hoodies featuring ‘Bench.’ across the chest or across the collar.

Bench bags

Bench bags

Adding more to their profile Bench became the official shirt sponsors of Morecambe Football Club in 2009 their logo is seen on the 09/10 season kit for the club’s final year at Christie Park commemorative home and away shirts.

Bench t-shirts

Bench t-shirts

The company since its inception has also expanded with their stores in the UK including Bluewater, Liverpool One, Trafford Centre, Meadowhall, Metro Centre, Brighton and Leicester and opened recently their 13th store in Leeds. As well as a number of outlet centres in the UK, they also have the outlet centres in Berlin, Hamburg, Toronto and Vancouver internationally. They are also a popular online brand with many online outlets stocking their clothes as well as their own successfully online store.

Bench Jeans

Bench Jeans

For their SS10 collection Bench created an inspiring new range which was built on separate stories for the season but still delivered on their heritage products with quirky graphics, extreme silhouettes and an increased style injection. This season Bench have also launched a line of kids wear for boys and girls aged 2-16 which is inspired by the adult ranges, basically mini replicas of the functional urban street wear.

Bench ladies

Bench ladies

Cutting edge brand

April 9th, 2010 Posted in Advertisement, Brand recognition | No Comments »

G-Star Raw Denim is a unique, cutting edge clothing brand that continually pushes the boundaries in the design world. Formed in 1989 the rough, rudimentary and raw characteristics of this brand have seen G-Star sit at the forefront of distinct style in the fashion world.

G-Star Raw Logo

G-Star Raw Logo

Their philosophy of “just the product” has always been at the forefront of their marketing approach and the development of their innovative design products like Raw Denim has meant that they have had a major influence on the Denim market since the range was launched in 1996. G-Star has aimed to appeal to all styles, ages, new trends while keeping the clothing as accessible as possible, with clothing ranges including t-shirts, hoodies, jackets and more.

G-Star Raw t-shirts

G-Star Raw t-shirts

G-Star Raw Denim ladies jeans

G-Star Raw Denim ladies jeans

As well as being a leader in the fashion world G-Star Raw is also forging ahead with its Corporate and Social Responsibility to ensure all G-Star products are of high quality, fashionable and well crafted but also the clothing is manufactured in an environmentally and socially responsible way. They focus on 3 areas creating and managing a responsible supply chain, developing sustainable products and minimising their impact on the environment. As well as this G-Star Raw also launched their own foundation the GSRD Foundation, where they engage with the wider community in the countries where their product production takes place.

G-Star Raw Denim advertisement for menswear

G-Star Raw Denim advertisement for menswear

For G-Star Raw’s recent SS10 campaign they had actress Liv Tyler headline their advertisements for the women’s wear clothing a proving to be a great way to gain interest as celebrity advertisements seem to get more press and interest. The campaign posters feature a number of black and white simple images again using their tried and tested philosophy of “just the product”.

G-Star Raw Denim advertisement with Liv Tyler

Don’t forget company recognition

April 4th, 2010 Posted in Brand recognition | No Comments »

In a previous post about the importance of company recognition I mentioned staff uniform and how featuring your company logo or branding on the clothes your staff wear is an effective form of advertising. I thought as we are starting to head into spring to look at company branding on business clothing again, with the start of some warmer weather now is a good time to look into t shirt printing for summer clothing for your staff.

You need to keep in mind what the person wearing your company branded clothing will be doing on a daily basis as part of their job role, some items may not be suitable but liaising with health and safety should stop you breaching any rules. Speaking to staff may also help you out, clothing some people might find comfortable for them may not be for others so get an idea of what sort of clothing your staff want for the summer months.

Online retailers such as Splash Logo offer a huge range of work wear in a range of different sizes, styles and colour so you can easily cover everyone in your company.