888 Ladies Bingo
888 Ladies is an online bingo operator and it’s clear from their logo that they know their demographic. The original 888 logo is pretty familiar now from their sponsorship of sporting events, and the designers have resisted the urge to mess too dramatically with it – electing to use the same basic font and proportions to retain the family resemblance.
The most drastic change is obviously in the colour scheme – which uses a pretty, vivid pink and purple theme to good effect. The logo is given a prototypically ‘web 2.0′ effect with the addition of a gloss effect. Whilst this has been largely overdone in recent years it sits well on the site itself, which is chock full of chunky, shiny graphical buttons.
Another tradition carried on from the usual 888 logo is the strapline “enjoy the game”. Whilst logical, the use of a different colour set and the clearly very different target audience might, arguably, have been used to let the copywriters off the leash a bit and describe the bingo game more directly.
Overall, this is a pretty successful adaptation of an existing logo form.
888 Ladies Online Bingo