Brand image for Southern California
Soul Cal is a true to its California roots, they brand mixes relaxed easy west coast clothing with a vibrant and bright style. Much of their clothing features their typical American style retro logo in various forms, from college style sweats to retro tourist style images on t-shirts all featuring the brand name. Graphics on the t-shirts make their brand style instantly recognisable which is inspired by the laid back Californian surfer lifestyle.
Soul Cal offers a huge range of men’s and women’s clothing from t-shirts and vest tops to sweats and hoodies, a great range of comfortable lounge wear, but its not all casual wear Soul Cal also offers a range in men’s clothing with jeans and shirts, belts and hats. For women there are also lots of pretty tops ideal for summer nights out.
