Craftsman Logos

When it comes to looking for a new mattress there is one brand that most people recognise not only from its name but the logo it’s been synonymous with for many years, and that brand is Silentnight. Based in Barnoldswick, Lancashire, Silentnight is the UK’s largest manufacturer of beds for the home the company was originally formed by Tom and Joan Clarke, under the name Clarke’s Mattresses Limited in 1946 in the North Yorkshire town of Skipton. In 1949 the company moved to a larger site this time to Barnoldswick where they are now due to a large increase in demand, then in 1951 the company changed its name to Silentnight and were producing more than 4,000 divan beds a month.

Silentnight are also famous for their Hippo and Duck characters which feature on their logo, these characters were first created to show the company’s unique “No Roll Together” properties of a Silentnight bed. However these two characters now seem to have an identity of their own and are used in most of the company’s marketing and effectively in their children’s adverts.

The company’s brand recognition and popularity is show in their figures, in their first 60 years they manufactured 40 million beds, they also make approximately 1,800 beds a day and a Silentnight bed is sold every 90 seconds.

Silentnight

Iconic brand Henleys was establishment in 1996, since then the brand has become a major player in the global fashion arena by creating inspirational and exciting fashion collections season after season. Henleys is one the leading British fashion brands of today forging ahead and creating collection that demonstrate the perfect combination of individualism and innovation offering fast, accessible fashion.

Henleys Logo

Their design collections are designed to offer the ultimate fashion choice, with something for everyone no matter what your style, their renowned collections include Project Deluxe which showcases a selection of clothing which features intricate detailing and minimal branding for a subtle look and also a Premium selection of clothing too which focuses on the use of visuals and graphics for those who want to be seen.

Advert

Henleys are always updating their designs and one f their collections for the man with style is Silver Lions, which brings a great colour pallet teemed with their flying lion logo for a truly effortless style. They also offer a sports collection – Luxury Sporting Goods which showcases as the name suggest luxury sporting goods like hoodies, track pants, leggings and shoes which goes back to Henleys old school collegic roots, with a luxurious quality and vintage feel.

Henleys clothing

G-Star Raw Denim is a unique, cutting edge clothing brand that continually pushes the boundaries in the design world. Formed in 1989 the rough, rudimentary and raw characteristics of this brand have seen G-Star sit at the forefront of distinct style in the fashion world.

G-Star Raw Logo

Their philosophy of “just the product” has always been at the forefront of their marketing approach and the development of their innovative design products like Raw Denim has meant that they have had a major influence on the Denim market since the range was launched in 1996. G-Star has aimed to appeal to all styles, ages, new trends while keeping the clothing as accessible as possible, with clothing ranges including t-shirts, hoodies, jackets and more.

G-Star Raw t-shirts

G-Star Raw Denim ladies jeans

As well as being a leader in the fashion world G-Star Raw is also forging ahead with its Corporate and Social Responsibility to ensure all G-Star products are of high quality, fashionable and well crafted but also the clothing is manufactured in an environmentally and socially responsible way. They focus on 3 areas creating and managing a responsible supply chain, developing sustainable products and minimising their impact on the environment. As well as this G-Star Raw also launched their own foundation the GSRD Foundation, where they engage with the wider community in the countries where their product production takes place.

G-Star Raw Denim advertisement for menswear

For G-Star Raw’s recent SS10 campaign they had actress Liv Tyler headline their advertisements for the women’s wear clothing a proving to be a great way to gain interest as celebrity advertisements seem to get more press and interest. The campaign posters feature a number of black and white simple images again using their tried and tested philosophy of “just the product”.

Popular designer clothing brand Diesel is a UK high street favourite easily recognisable from its striking logo and popular advertisements. The company which was founded in 1978 by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, as a small denim label. After Renzo’s complete acquisition of the company in 1985 and his hiring of current head designer and Creative Director Wilbert Das in 1988 he set out to forge the company as it is today.

Diesel logo

In 1996 Diesel opened its flagship store on New York’s Lexington Avenue, today the company has 300 are Diesel-branded stores as well as 2,200 employees in 18 subsidiaries across Europe, Asia and the Americas. Although the company’s main focus is its range of denim wear they have also launched other collections, Diesel Black Gold, a new collection launched in 2007 in the casual-luxury segment, Diesel Kid, Diesel Denim Gallery which offers limited edition denim sold in innovative art-gallery-like spaces, collections of footwear, intimate (underwear), and bags. Diesel’s licensed collections are eyewear (made with Safilo), jewellery and watches (Fossil), and fragrances (L’Oreal). This offers greater brand saturation on the market making the name easily recognisable, as well as the ranges above Diesel also keep offering up new innovations including a mini-collection for Adidas called Adidas Originals Denim by Diesel.

Diesel underwear

Diesel have also forged ahead and driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest as well as an innovative approach to marketing which includes being the first clothing company to market their clothing in video games, and has developed innovative approaches to fashion shows. Diesel also announced in 2008 a marketing partnership with Sony Computer Entertainment Europe, to sell their designs in Sony’s virtual world, Playstation Home.

Diesel clothing logo's

For spring/summer 2010 Diesels advertisement campaign is all about creating an impact with their strap line “Sex sells…unfortunately we sell jeans!” With advertisement billboards, shop fronts and magazine pages with images of sexy men and women wearing Diesels denim provocatively, pushing the boundaries of fashion with their eclectic collections and raw styling making them one of the popular brands of today.

Diesel advertisement SS/2010

British fashion brand Firetrap was founded in 1991, best known for their denim for both male and female Firetrap has developed over the years with their fashion ethos of ‘Future Classics’ and created a collection of contemporary campaigns and partnerships with the likes of i-D, Stag and Dagger Bestival and Ziad Ghanem at London fashion week. They also celebrate their British roots with collections designed in London and taking inspiration from the sights, sounds and flavours of London life, especially nightlife with a sinister attitude that reflects London’s urban, edgy, sexy and submissive youth culture.

Firetrap logo

Looking at branding on Firetraps designs you can see that their logo and name takes centre stage on many items from polo shirts to shirts and t-shirts, as well as keeping the branding prominent on their accessories like beanie hats, scarves and belts as well as their range of trainers. Like their brand ethos their branding fits with prominent in your face edgy designs for both men and women.

Firetrap logo on men's clothing

Firetrap are constantly evolving, opening shops in major towns has increased their brand and customer profile as well as celebrity endorsement in photo shoots and magazine spreads such as JLS keep them in people’s minds.

Firetrap logo on various accessories

Back in 2001 the much sought after brand for hair was created, ghd. The brand is now synonymous with the best of the best and lives up to its name and delivers a “good hair day”.

The ghd hair straighteners originates from a Yorkshire based, British owned company, managing director Martin Penny bought the rights, to some styling irons by a South Korean inventor. These first of a kind styling irons were the saviour for anyone with curly or kinky hair, the revolutionary ceramic straightners began the trend for straightened hair with a glass-like shine.

After the brands launch ghd began to have a cult celebrity follow as anyone knows this is the best form of advertising with celebrities such as Gwyneth Paltrow, Renee Zellweger, Jennifer Aniston, Victoria Beckham and Kimberley Stewart becoming fans and endorsing the product. In 2003 ghd launched their first advert sponsoring the hit show ‘The Salon’, as well as launching their ghd Directive which saw them work with the best designers like, Stella McCartney, Narcisco Rodriguez and Emanuel Ungaro at the Paris, London and New York Fashion Weeks.

They also started to launch a range of limited edition straightners like The Pink Iron which was released in conjunction with the breast cancer charity Breakthrough and other styles in purple and hot pink which sold out very quickly. Their new marketing campaign in 2007 for their ghd IV “Thou shalt never be the same girl twice” was a huge hit however wasn’t short of controversy with religious groups who weren’t happy at some of the biblical references in their TV adverts, however this did not hold the company back and their turnover for 2007 was £115 million.

By the end of 2009 ghd had racked up numerous awards such as Super Brand status 2008/2009, Cosmopolitan 2009 Readers Kiss of Approval – Ultimate hairstyling gadget, Cosmopolitan 2009 – Best Hair styler, Hair Magazine Awards 2009 and Sunday Times Style Beauty Awards 2009. They also launched their new advertising and branding ‘you can do anything with your hair’ which features fairytale story advertisements, setting up the company for even more success in 2010.

Rizla isthe main sponsor of the Suzuki Moto GP team and they always use the Rizla racing livery on their bikes which makes them stand out from all the other bikes.

You might think that one Rizla suits all but you’d be surprised to know that there are 9 types of papers. From Rizla Yellow which is flavoured with a hint of Liquorice to silver which are thin and lightweight.

Rizla started out in 1865 when they started making paper from rice hence the name.

From rolling papers to rolling machines, you name it Rizla with have their name on it.

Typical cost for a packet of blue Rizla rolling papers is 20p or you can buy a box of 100 packets for £15.99.

Suzuki Rizla Moto GP

Soul Cal is a true to its California roots, they brand mixes relaxed easy west coast clothing with a vibrant and bright style. Much of their clothing features their typical American style retro logo in various forms, from college style sweats to retro tourist style images on t-shirts all featuring the brand name. Graphics on the t-shirts make their brand style instantly recognisable which is inspired by the laid back Californian surfer lifestyle.

Soul Cal offers a huge range of men’s and women’s clothing from t-shirts and vest tops to sweats and hoodies, a great range of comfortable lounge wear, but its not all casual wear Soul Cal also offers a range in men’s clothing with jeans and shirts, belts and hats. For women there are also lots of pretty tops ideal for summer nights out.

There are many ways in which we recognise company logos, when we see them on TV, billboard signs and advertisements in newspapers and magazines but for smaller companies these large advertisement campaigns cost just too much but there are other ways to advertise your company and get your logo recognised.

You can use t-shirt printing to create a walking advertisement for your staff, with a uniform featuring your company logo, using t-shirts, polo shirts, hoodies and fleeces for your staff to wear both in and out of work. Choosing a comfortable style of clothing means your staff will be much more at ease and find the clothing very practical, plus it takes out the daily task of choosing what to wear everyday and your staff will be much more appreciated if the clothing was supplied without cost to them.

It’s a good way to get your company recognised in the local area with staff walking out and about going to and from work and at break times advertising you.