Silentnight are also famous for their Hippo and Duck characters which feature on their logo, these characters were first created to show the company’s unique “No Roll Together” properties of a Silentnight bed. However these two characters now seem to have an identity of their own and are used in most of the company’s marketing and effectively in their children’s adverts.

The company’s brand recognition and popularity is show in their figures, in their first 60 years they manufactured 40 million beds, they also make approximately 1,800 beds a day and a Silentnight bed is sold every 90 seconds.

Silentnight

Henleys Logo

Their design collections are designed to offer the ultimate fashion choice, with something for everyone no matter what your style, their renowned collections include Project Deluxe which showcases a selection of clothing which features intricate detailing and minimal branding for a subtle look and also a Premium selection of clothing too which focuses on the use of visuals and graphics for those who want to be seen.

Advert

Henleys are always updating their designs and one f their collections for the man with style is Silver Lions, which brings a great colour pallet teemed with their flying lion logo for a truly effortless style. They also offer a sports collection – Luxury Sporting Goods which showcases as the name suggest luxury sporting goods like hoodies, track pants, leggings and shoes which goes back to Henleys old school collegic roots, with a luxurious quality and vintage feel.

Henleys clothing

Franklin & Marshall

The company was founded in 1999 by Giuseppe Albarelli and Andrea Pensiero, both come from commercially orientated backgrounds, Giuseppe studied economics and management and he also sold bags that he produced from the same material as the sails made in his family business. Andrea gained experience working as a designer for Fiorucci, Classic Nouveau and Wrangler as well as being an owner of a couple of small shops in Verona that sold vintage clothes and accessories.

The creation of a label that brought college style to Italy was by accident after a chance meeting and discovery of a common passion between the two for North American culture after exploring a second hand market in London. Here they came across an old 1970’s sweatshirt originating from the Franklin and Marshall College in Pennsylvania.

Choosing the brand name was particularly significant because Franklin & Marshall is the name of one of the oldest established colleges in the US which was founded in Pennsylvania in 1787. The pair decided that right from the start they were going to re launch American college style and become a cult name for those who look for icons and are inspired by the same values of liberty, respect for your fellow man and care of the environment around you. All of which is put into the clothing which includes t-shirts, polo shirts, hoodies and more.

Franklin & Marshall

Miss Sixty Logo

Established in 1991, Miss Sixty filled a void in clothing at that time with denims exclusively made for women, from this the brand grew rapidly and established itself as an International reference brand. Miss Sixty progressed in leaps and bounds, not only been known for their ranges of uniquely original denims, but also their feminine, seductive, contemporary and iconic clothing designs. The brand has also now been completed through lines of shoes, accessories,sunglasses, jewels, fragrances and also recently by a mobile phone and a household linen collection.

Miss Sixty Jeans

Part of the international company Sixty, Miss Sixty is based in Italy with the company having 20 years experience in the fashion industry in what is agued the fashion capital of the world which means a great deal of style and experience has been brought together with the brand.

Miss Sixty Tops

Miss Sixty takes on everyday designs, by making them their own with their distinctive style, looking at fashion but not always following it. Their same enthusiasm for design is also matched in their advertisements which also stand out from the crowd with catchy colours, graphics and designs which reinforce the brands image.

Miss Sixty

Miss Sixty

Many different types of print can be used from DTG to Screen printing. Embroidery is often used with club t shirts as there is often a higher cost involved.
Adlogo has a great website which offers a friendly service with great looks. You can browse their entire catalogue online which is great if you’re not 100% sure on what you’re looking for.

They even offer a 48hr express printing service for colour printing, they can even rush your job through in 12 hours if you’re in a real hurry

Bench logo

Their most popular products are still their t-shirts however they have expanded into jeans, jackets, hooded tops, hats, watches and jewellery, a common feature on Bench clothing is the incorporation of the brand name on their designs with many t-shirts, jackets and hoodies featuring ‘Bench.’ across the chest or across the collar.

Bench bags

Adding more to their profile Bench became the official shirt sponsors of Morecambe Football Club in 2009 their logo is seen on the 09/10 season kit for the club’s final year at Christie Park commemorative home and away shirts.

Bench t-shirts

The company since its inception has also expanded with their stores in the UK including Bluewater, Liverpool One, Trafford Centre, Meadowhall, Metro Centre, Brighton and Leicester and opened recently their 13th store in Leeds. As well as a number of outlet centres in the UK, they also have the outlet centres in Berlin, Hamburg, Toronto and Vancouver internationally. They are also a popular online brand with many online outlets stocking their clothes as well as their own successfully online store.

Bench Jeans

For their SS10 collection Bench created an inspiring new range which was built on separate stories for the season but still delivered on their heritage products with quirky graphics, extreme silhouettes and an increased style injection. This season Bench have also launched a line of kids wear for boys and girls aged 2-16 which is inspired by the adult ranges, basically mini replicas of the functional urban street wear.

Bench ladies

G-Star Raw Logo

Their philosophy of “just the product” has always been at the forefront of their marketing approach and the development of their innovative design products like Raw Denim has meant that they have had a major influence on the Denim market since the range was launched in 1996. G-Star has aimed to appeal to all styles, ages, new trends while keeping the clothing as accessible as possible, with clothing ranges including t-shirts, hoodies, jackets and more.

G-Star Raw t-shirts

G-Star Raw Denim ladies jeans

As well as being a leader in the fashion world G-Star Raw is also forging ahead with its Corporate and Social Responsibility to ensure all G-Star products are of high quality, fashionable and well crafted but also the clothing is manufactured in an environmentally and socially responsible way. They focus on 3 areas creating and managing a responsible supply chain, developing sustainable products and minimising their impact on the environment. As well as this G-Star Raw also launched their own foundation the GSRD Foundation, where they engage with the wider community in the countries where their product production takes place.

G-Star Raw Denim advertisement for menswear

For G-Star Raw’s recent SS10 campaign they had actress Liv Tyler headline their advertisements for the women’s wear clothing a proving to be a great way to gain interest as celebrity advertisements seem to get more press and interest. The campaign posters feature a number of black and white simple images again using their tried and tested philosophy of “just the product”.

You need to keep in mind what the person wearing your company branded clothing will be doing on a daily basis as part of their job role, some items may not be suitable but liaising with health and safety should stop you breaching any rules. Speaking to staff may also help you out, clothing some people might find comfortable for them may not be for others so get an idea of what sort of clothing your staff want for the summer months.

Online retailers such as Splash Logo offer a huge range of work wear in a range of different sizes, styles and colour so you can easily cover everyone in your company.

Adidas

The Adidas logo design is famous for the three parallel stripes on the design. The stripes come together to form the shape of a mountain, and it symbolizes the challenges that Adidas had to withstand through the years and celebrates the future and the process the company’s made. This trademark symbol is everywhere and customers around the globe can identify the company Adidas based only on the logo.

Salesforce.com

Salesforce.com specialist in cloud computing and CRM (see link for logo). Tapping into the popularity of cloud computing, the Salesforce.com team catches attention with its logo in a cloud. Cloud computing allows authorized users to access an online database to update files, make notes, and get some work done. As soon as the information is in the system, it’s updated and available to everyone else with access. The Salesforce.com team pushes customer relationship management software that uses cloud computing, making this logo both eye-catching and functional to explain the role of the company.

Wal-mart

The low price leader is popularly known mostly for discounted prices and one stop shopping, but its web presence is unbeatable. The simple logo of blue text makes a bold statement, because of the shape and design of the letters. One glance at the logo and customers instantly begin to make a grocery list or they hit the website to find the latest deals. Wal-mart pairs its in-store reputation with frequent use of a logo to create a feeling in customers that encourages them to save money by shopping at Wal-mart.

Branding to Customers

Customers will identify your logo in places other than your neighborhood store. Social networking websites like Facebook and Twitter are great places to market your logo, and it’s a great way to reach out to your customers. The more your customers see your logo and the more you can share about your company, the more likely you are to turn potential customers into long-term clients.

Firetrap logo

Looking at branding on Firetraps designs you can see that their logo and name takes centre stage on many items from polo shirts to shirts and t-shirts, as well as keeping the branding prominent on their accessories like beanie hats, scarves and belts as well as their range of trainers. Like their brand ethos their branding fits with prominent in your face edgy designs for both men and women.

Firetrap logo on men's clothing

Firetrap are constantly evolving, opening shops in major towns has increased their brand and customer profile as well as celebrity endorsement in photo shoots and magazine spreads such as JLS keep them in people’s minds.

Firetrap logo on various accessories