February 23rd, 2010 Posted in Brand recognition | No Comments »
I just wanted to draw attention to a very well design site I found the other day. Floor Heating Online are basically a company that sells underfloor heating, so you would kind of expect it to be a bit boring, right? RIGHT?
Well that just isn’t the case, check out this wicked logo:

Not only that, but the site design is wicked, the homepage is great – it has an excellent balance of colours and white space, as well as text and images – which works really well. It actually looks inviting and fun, instead of the dull, boring, product it really is! If we search deeper we can see that the electric underfloor heating page is just as good, they’ve obviously spent time creating unique product pages.
Anyways, great design, great logo, great website! Well done someone!
February 22nd, 2010 Posted in Brand recognition | No Comments »
Splash logo are a well know company in the promotional clothing market. They supply varying services from Digital Transfer Printing & Embroidery to t shirt printing.
Small orders are more than welcome over at splash logo and they also offer a free design service. There are many types of garments that can be printed on from Jackets & Hats to High Viz Garments.
Splash logo even offer a online chat option that will allow you to talk with one of their sales representatives, If you have any questions that you wish to ask .
They can even do t shirt for your stag and hen parties, which is great if you want to be recognised as a party group
February 16th, 2010 Posted in Advertisement, Brand recognition | No Comments »
Back in 2001 the much sought after brand for hair was created, ghd. The brand is now synonymous with the best of the best and lives up to its name and delivers a “good hair day”.
The ghd hair straighteners originates from a Yorkshire based, British owned company, managing director Martin Penny bought the rights, to some styling irons by a South Korean inventor. These first of a kind styling irons were the saviour for anyone with curly or kinky hair, the revolutionary ceramic straightners began the trend for straightened hair with a glass-like shine.
After the brands launch ghd began to have a cult celebrity follow as anyone knows this is the best form of advertising with celebrities such as Gwyneth Paltrow, Renee Zellweger, Jennifer Aniston, Victoria Beckham and Kimberley Stewart becoming fans and endorsing the product. In 2003 ghd launched their first advert sponsoring the hit show ‘The Salon’, as well as launching their ghd Directive which saw them work with the best designers like, Stella McCartney, Narcisco Rodriguez and Emanuel Ungaro at the Paris, London and New York Fashion Weeks.
They also started to launch a range of limited edition straightners like The Pink Iron which was released in conjunction with the breast cancer charity Breakthrough and other styles in purple and hot pink which sold out very quickly. Their new marketing campaign in 2007 for their ghd IV “Thou shalt never be the same girl twice” was a huge hit however wasn’t short of controversy with religious groups who weren’t happy at some of the biblical references in their TV adverts, however this did not hold the company back and their turnover for 2007 was £115 million.
By the end of 2009 ghd had racked up numerous awards such as Super Brand status 2008/2009, Cosmopolitan 2009 Readers Kiss of Approval – Ultimate hairstyling gadget, Cosmopolitan 2009 – Best Hair styler, Hair Magazine Awards 2009 and Sunday Times Style Beauty Awards 2009. They also launched their new advertising and branding ‘you can do anything with your hair’ which features fairytale story advertisements, setting up the company for even more success in 2010.

February 4th, 2010 Posted in Advertisement, Brand recognition | No Comments »
Soul Cal is a true to its California roots, they brand mixes relaxed easy west coast clothing with a vibrant and bright style. Much of their clothing features their typical American style retro logo in various forms, from college style sweats to retro tourist style images on t-shirts all featuring the brand name. Graphics on the t-shirts make their brand style instantly recognisable which is inspired by the laid back Californian surfer lifestyle.
Soul Cal offers a huge range of men’s and women’s clothing from t-shirts and vest tops to sweats and hoodies, a great range of comfortable lounge wear, but its not all casual wear Soul Cal also offers a range in men’s clothing with jeans and shirts, belts and hats. For women there are also lots of pretty tops ideal for summer nights out.
