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From Valentine’s Day next year you will be able to buy David Beckhams long awaited underwear range H&M shops, after he entered a partnership deal with the company. The Bodywear range will be sold exclusively through some 1,800 H&M shops in around 40 countries worldwide.

Speaking about the launch next year H&M said it, will mark the beginning of a “significant relationship between H&M and David Beckham”. Which will see the partnership last initially for two years, during which time new products will be stocked seasonally.

Earlier this year Beckham announced details about the range and his business partner Simon Fuller, Fuller said the partnership with H&M was “an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”.

It’s not the first time David Beckham has delved into the world of underwear, in 2007 fashion brand Giorgio Armani signed up Beckham as the global ambassador for its Emporio underwear collection, which was a phenomenal success.

David Beckham sure likes to keep fashion in the family, his wife Victoria also has a successful fashion line VB designer clothing which gained critical acclaim amongst fashion insiders as well as a large celebrity following. Victoria has also branched out into shoes, bags and high street clothes.

Over the years the Swedish fashion group have formed a few partnerships with designers and celebrities. Some of those who have joined forces with H&M include; Chanel designer Karl Lagerfeld in 2004, Stella McCartney and Madonna

If you are looking into t shirt printing as a form of advertising then there are some things you should consider first. For example; can you target you clients easily, will your designs be easily recognisable and will it be cost effective?

Using printed t-shirts for corporate days can be highly effective especially around prospective clients, events are another useful area where printed t-shirts come in handy and of course in the work place.

Making sure you stick out with your designs and been easily recognisable means people know who you are. Bright designs do work well however you should also aim to keep designs in line with your corporate identity too. Big bold designs come in handy if your company colour scheme isn’t particularly bright.

Finally make sure what you produce is cost effective, you can bulk buy t-shirts through retailers, Adlogo are one such online retailer who offer discounts on bulk orders. They also offer a quick turnaround service so if you need more t-shirts quickly they can do that for you.

If you think t-shirt printing can help you company have a look online today.

Cadburys has signed a marketing partnership deal with ITV to incorporate TV game show ‘Minute to Win It’ with their Spots V Stripes London 2012 action, which will be broadcast in autumn 2011. The Minute to Win It programme offers contestants the chance to take part in up to ten challenges which involve everyday items, similar to what we have seen with the Cadburys Spots V Stripes adverts. As the programme continues the difficulty of the challenges increase as does the amount of money on offer.

The partnership between Kraft owned Cadburys and ITV will see ITV 2 branding on ‘Spots V Stripes’ digital activity and events as Minute to Win It website at itv.com as well as a range of ‘Spots V Stripes’ branding across ITV’s platforms. The ‘Minute to Win It’ format will also roll out to ‘Spots V Stripes’ events which will reflect the theme of “play and everyday simplicity,” according to a Cadbury spokesman.

Cadburys have a £2m-plus, tier-two sponsorship of the 2012 Olympic Games and Paralympics Games and they are using Spots V Stripes’ campaign to activate it, with the hope of encouraging people across the country to get involved with all the fun.

If you run your own business, especially in the service industry you may be finding times quite tough at the moment. To increase customer’s people need to notice your business, out of a large number of similar businesses, so you need to make sure your company stands out.

Marketing is one of the main ways businesses attract new customers, and in the age of the internet this has become easier. However because of the internet, more traditional marketing forms seem to have been forgotten and because not all of your customers will be online, you could be missing out on a core group of people.

Simple forms of advertising such as billboards are one way to increase visibility and another is using advertisements on clothing for your staff. T shirt printing is a really easy way to get your company out and about on your staff’s clothing and because they are in and around your customer and makes them easily identifiable. Not only that you can also send them out and about to deliver flyers increasing your visibility even more.

Adlogo and many other online printing companies have a whole selection of clothing that can be printed onto, with whatever design you require. Many bulk orders also see a discount so it’s a really easy way to kit out your staff and a fairly cheap way of advertising. You already pay your staff to work, so why not use them as free advertising as well.

The Bailey childhood review has been published, and many of the recommendations outlined, which are supported by the Prime Minister David Cameron, will have marketers looking to change a lot of their marketing campaigns.  The report includes the prohibition of under-16s from peer-to-peer marketing activity, as well as covering up front-page sexualised press images which will be restricted as will placing of risqué ads placed outdoors near schools.

New guidelines have also been issued by the British Retail Consortium on age-appropriate clothing for children, which have seen nine highstreet brands sign up to already, including Asda, Marks & Spencer and Debenhams.  It is worth pointing out however that there won’t be a blanket ban, it will all depend on context of the advert and where it is placed and who it is aimed at.

Some of the key proposals include:

-Providing parents with a single complaints website
-Covering up sexualised images on front pages of magazines and news papers
-Banning the employment of children under 16 as brand ambassadors and in peer-to-peer marketing
-Restricting outdoor ads containing sexualised imagery near schools

More and more companies are looking to the digital arena for the newest campaigns, hoping to reach as many people as they can, one such company is Acadia owned Topshop, who have launched an in-store digital campaign. Basically shoppers can create their own ‘Wish You Were At Topshop’ postcard and upload it to their Facebook page, for all their friends to see.

This new function is available for shoppers who visit Topshop’s flagship stores in London, Dublin, Manchester, Liverpool and New York. You will receive a complementary styling and make-up session, after which you will have your photo taken using an iPad2. You will also be able to edit the look and feel of your picture using Instagram app, before being printed as a postcard for you to keep and being uploaded to a Topshop gallery and your Facebook page.

The new campaign will be running until this weekend.

We have looked at how businesses have used t shirt printing to promote their brand, or for advertising and what methods are available. Now we are going to look at what ways you can effectively use this form of advertising.

Not all businesses have the need for customised clothing for everyday work wear, especially if your office based, however it doesn’t mean that you won’t have any need for it.  Corporate days are an ideal arena to wear branded company clothing, whether it’s a family fun day or a corporate golf day. Sponsorship can also prove to be an effective way to get your business across to the general public, whether it’s a sports club or a charity event.

Because of the range of clothing that can be used no matter what event is taking place you can use t-shirt printing. Online printers like Adlogo have a wide range of clothing in stock that can be utilised for your corporate event and various printing methods, depending on the durability needed, so there is no reason not to look at other ways of getting your business message across.

Customised t-shirts can be an extremely effective and creative way for businesses to promote their brand, communicate a corporate message or advertise a special offer or event.  More and more companies are choosing to advertise in this way, and so the market for designing and printing is growing stronger and stronger.

Companies are able to consult with designers to ensure that their design is suitable for their business needs and that the finished product will achieve the ultimate results.  Alternatively, businesses are able to electronically deliver their own designs, which can then be used for the t shirt printing easily and effectively.

Screen printing is the most popular method of t-shirt printing for companies, as it is cost-effective and allows for bulk orders.  Most companies such as Adlogo prefer to use this method, as the use of the stencil allows them to print further t-shirts if required.  Digital printing is also popular for this reason, but the costs can be higher.  This method involves using a design on the computer and ink jet printers to create fabulous customised designs.

Hand painting and embroidery are other, more time consuming methods of transferring designs onto t-shirts and are perfect for smaller scale promotions.

Whichever the method, t-shirt printing allows businesses to create customised garments to ensure that their corporate message and logo is able to stand out.  More and more businesses are realising the potential of advertising this way and the results can be outstanding.

When looking at summer company uniforms it’s important to make sure that they are not only stylish and easy to care for but also easy to wear, they should be designed to be functional in the heat of summer, so your employees are comfortable wearing them. Otherwise you could find that your staff may refuse to wear the uniform if it is not comfortable.

As the temperatures are beginning to rise, and we are only in April it’s important to look at your summer uniforms now, especially if you use t shirt printing to adorn the uniform with company details such as a logo. You need to go through all the different types of uniform that are needed in your company to establish what will be best for each employee, depending on job role.

Online printing companies such as Adlogo have different options for uniforms, for different sectors, whether its office based or hospitality, safetywear or sportswear. They also offer discounts for bulk orders and as they weather is also heating up their reliable and quick service will also come in handy as your employees will be looking to wear new summer uniforms now.