Craftsman Logos

Ever wondered how the brands you know and love today, came up with the company logos? Most are aimed to encapsulate the target audience and for the majority of the well known companies, this has taken the best part of the 20^th Century to achieve.

It can be the things you see and use every day, from a make of car to the branding of your favorite drink. A lot of the logos have been developed to change with consumer markets over the years, like Volkswagen, who after World War Two decided to get rid of the design around the VW that likened to the Nazi flag. Recently companies have changed their logo to fit into the 21^st century, where more and more we are seeing things simplified but still recognisable like Nike and Pepsi  who have dropped their names from their logos and just opted to be know by their well known trademark symbols.

Some companies also alter their logos depending on what markets they are appealing to, for example if a company wants to aim at a more exclusive set of customers designs tend to be tailored to a style that is associated with them. A lot tend to use black as a main background colour with sharp writing and clear lines to set it apart from other service offered by the company.

No doubt as we get further into the 21^st Century styles will keep on evolving and no doubt so will the brands we know and love.

888 Ladies is an online bingo operator and it’s clear from their logo that they know their demographic. The original 888 logo is pretty familiar now from their sponsorship of sporting events, and the designers have resisted the urge to mess too dramatically with it – electing to use the same basic font and proportions to retain the family resemblance.

The most drastic change is obviously in the colour scheme – which uses a pretty, vivid pink and purple theme to good effect. The logo is given a prototypically ‘web 2.0′ effect with the addition of a gloss effect. Whilst this has been largely overdone in recent years it sits well on the site itself, which is chock full of chunky, shiny graphical buttons.

Another tradition carried on from the usual 888 logo is the strapline “enjoy the game”. Whilst logical, the use of a different colour set and the clearly very different target audience might, arguably, have been used to let the copywriters off the leash a bit and describe the bingo game more directly.

Overall, this is a pretty successful adaptation of an existing logo form.

888 Ladies Online Bingo