Craftsman Logos » Rebranding http://www.craftsman-logos.co.uk Logos From Around The World Thu, 10 Jun 2010 10:24:15 +0000 en hourly 1 http://wordpress.org/?v=3.0 New Logo for AOL – Aol. http://www.craftsman-logos.co.uk/new-logo-for-aol-%e2%80%93-aol/ http://www.craftsman-logos.co.uk/new-logo-for-aol-%e2%80%93-aol/#comments Thu, 26 Nov 2009 09:48:47 +0000 Neil Noble http://www.craftsman-logos.co.uk/?p=12 Hot on the heels of its recent independence form Time Warner AOL or as it will now be know Aol., has been busy rebranding itself and has now launched it new logo which will be fully unveiled on the 10th December, a simple idea of a basic typeface which sees Aol. instead of AOL and then placing that on various interchangeable backgrounds like a goldfish, a skateboarder, a leaf, a head banging rocker and many, many more, this is the idea of consultancy firm Wolff Olins who have brought us such logos as the London 2010 Olympic Games and Product (RED).

The idea is to represent their new identity of been uniquely dynamic which they feel has been achieved by having the ever changing backgrounds but still keeping the Aol. logo itself consistent. The new logo and all the various versions of it will start to be shown from the evening of the 9th December to make sure they take full advantage of the spinoff from Time Warner. Aol. are hoping this logo revamp will revive the brand as of recent the company have suffered with a decline in its subscription service, advertising revenue, its work force and image.

Here are some examples of the new Aol. logos:

Aol Logo

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