Evolution of the corporate brand
Ever wondered how the brands you know and love today, came up with the company logos? Most are aimed to encapsulate the target audience and for the majority of the well known companies, this has taken the best part of the 20th Century to achieve.
It can be the things you see and use every day, from a make of car to the branding of your favorite drink. A lot of the logos have been developed to change with consumer markets over the years, like Volkswagen, who after World War Two decided to get rid of the design around the VW that likened to the Nazi flag. Recently companies have changed their logo to fit into the 21st century, where more and more we are seeing things simplified but still recognisable like Nike and Pepsi who have dropped their names from their logos and just opted to be know by their well known trademark symbols.
Some companies also alter their logos depending on what markets they are appealing to, for example if a company wants to aim at a more exclusive set of customers designs tend to be tailored to a style that is associated with them. A lot tend to use black as a main background colour with sharp writing and clear lines to set it apart from other service offered by the company.
No doubt as we get further into the 21st Century styles will keep on evolving and no doubt so will the brands we know and love.