Firetrap
British fashion brand Firetrap was founded in 1991, best known for their denim for both male and female Firetrap has developed over the years with their fashion ethos of ‘Future Classics’ and created a collection of contemporary campaigns and partnerships with the likes of i-D, Stag and Dagger Bestival and Ziad Ghanem at London fashion week. They also celebrate their British roots with collections designed in London and taking inspiration from the sights, sounds and flavours of London life, especially nightlife with a sinister attitude that reflects London’s urban, edgy, sexy and submissive youth culture.

Firetrap logo
Looking at branding on Firetraps designs you can see that their logo and name takes centre stage on many items from polo shirts to shirts and t-shirts, as well as keeping the branding prominent on their accessories like beanie hats, scarves and belts as well as their range of trainers. Like their brand ethos their branding fits with prominent in your face edgy designs for both men and women.

Firetrap logo on men's clothing
Firetrap are constantly evolving, opening shops in major towns has increased their brand and customer profile as well as celebrity endorsement in photo shoots and magazine spreads such as JLS keep them in people’s minds.

Firetrap logo on various accessories