Katy Perry gets together with EA for The Sims
Katy Perry
The hugely popular game franchise The Sims will see pop starlet Katy Perry joining their simish world, after she partnered with EA to develop and promote multiple Sims games with Perry-themed in-game content and virtual goods.
As well as featuring in the game Katy Perry will also be taking part in advertisement campaigns including TV adverts, which will start off with the launch of a collector’s editor for ‘The Sims 3 Showtime’.
The game is being released on the 9th March here in the UK and there will also be online communications and in store advertising for the game too.
EA have said that they will be working closely with Katy to create in-game accessories, clothing, hairstyles, furniture and props to as they say “celebrate the imagination that she brings to her performances, music videos and life”.
It isn’t the first time EA have collaborated with popstars for their Sims games for the original Sims game they worked with Christina Aguilera in the same vein which was hugely popular.