Look for the Logo
The logo of your company is the most common way many customers will recognize you. Whether you choose a logo with color, movement, or a reflection of your company’s mission, the look of your logo is essential to the success of your business. Even the 82nd Annual Academy Awards began honoring logos as “Logorama” won the “Best Short Animation Film.” This 16-minute short film highlights corporate logos that Americans easily recognize, and it received the highest praise of an Academy Award. Taking the time to set your logo apart may not win you an Oscar, but it will burn an image inside the minds of your customers so they’re more likely to think of you than your competition.
Adidas
The Adidas logo design is famous for the three parallel stripes on the design. The stripes come together to form the shape of a mountain, and it symbolizes the challenges that Adidas had to withstand through the years and celebrates the future and the process the company’s made. This trademark symbol is everywhere and customers around the globe can identify the company Adidas based only on the logo.
Salesforce.com
Salesforce.com specialist in cloud computing and CRM (see link for logo). Tapping into the popularity of cloud computing, the Salesforce.com team catches attention with its logo in a cloud. Cloud computing allows authorized users to access an online database to update files, make notes, and get some work done. As soon as the information is in the system, it’s updated and available to everyone else with access. The Salesforce.com team pushes customer relationship management software that uses cloud computing, making this logo both eye-catching and functional to explain the role of the company.
Wal-mart
The low price leader is popularly known mostly for discounted prices and one stop shopping, but its web presence is unbeatable. The simple logo of blue text makes a bold statement, because of the shape and design of the letters. One glance at the logo and customers instantly begin to make a grocery list or they hit the website to find the latest deals. Wal-mart pairs its in-store reputation with frequent use of a logo to create a feeling in customers that encourages them to save money by shopping at Wal-mart.
Branding to Customers
Customers will identify your logo in places other than your neighborhood store. Social networking websites like Facebook and Twitter are great places to market your logo, and it’s a great way to reach out to your customers. The more your customers see your logo and the more you can share about your company, the more likely you are to turn potential customers into long-term clients.